Octopus ad becomes visible only when it rains

Official description:

FRESH GREEN ADS has developed a RAINCAMPAIGN for SEA LIFE Scheveningen. Every time it rains the octopus of SEA LIFE Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up the RAINCAMPAIGN disappears again.

In a surprising way the people in the streets are drawn to the wonderful world of SEA LIFE Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.

Frozen elevator

LP 360 wrapped an elevator with stickers to make it appear frozen to promote Link Trade. Via.

*Previously:
-Elevator wants you to push harder.
-Lobster elevator.
-Williamsburg doesn't need a space elevator.

Ad for Canon's underwater cameras

Giovanni+Draft FCB placed stickers in bathroom sinks to promote Canon's waterproof cameras.

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Clever bubblegum ad

McCann Worldgroup attached a child-sized doll to a large balloon to advertise bubblegum. Via.

Snow cannon/gum ad

BBDO turned a snow cannon into a clever ad for Orbit gum. Via.

Giant kids on the highway for Matchbox

Ogilvy and Mather posted giant kids on a highway to promote Matchbox. Via.

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Elevator wants you to push harder

Dentsu:

We received the request of the advertising creation from the medical institution named the Yamaguchi Osteopathic Clinic, in order to give young people a positive image of the practice and promote visits, we created a medium which would make it possible to experience pressing pressure points by likening elevator buttons which allow for interaction depending on the strength with which they're pressed to "treatment points" and a college student to "The Thinker" this is used in the elevator of a licensed college near a hospital visited frequently by young businesspeople and students.

Via.

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Shuriken attack to promote a Japanese restaurant

J3P Propaganda peppered cars with throwing stars to promote a Japanese restaurant.

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Giant pink meteorites in Italy

Pink meteorites were placed in Italy to promote the Italian sports daily La Gazzetta dello Sport. Via these fine sites.

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Full-sized Play-Doh car

General Motors:

Commuters – and traffic wardens – were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today.

The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.

Research by the car company provided the inspiration for the world’s biggest Play-Doh sculpture – 4.6 metre by 1.8metre – as the modelling compound topped a poll of the most-loved toy from yesteryear. Over 1,000 UK adults voted for their favourite nostalgic toy from their childhood with Play-Doh gaining a fifth (19 per cent) of the vote closely followed by LEGO (17 per cent) and Kinder Egg (15 per cent).

Via.

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Lobster elevator

Grey cleverly placed a lobster and a knife on an elevator to promote Kagatani knives. Via.

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Giant buttons are fun to push

Definition 6 sent a Coca-Cola "Happiness Truck" driving around Rio De Janeiro. As the video shows, the truck dispensed soda, soccer balls, surfboards and more. Mostly it makes me think that I need to incorporate more giant buttons into my life. Via.

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Artificial sun in Norway

Norway gets very little sun in the winter. Wikipedia explains:

Because of Norway's high latitude, there are large seasonal variations in daylight. From late May to late July, the sun never completely descends beneath the horizon in areas north of the Arctic Circle (hence Norway's description as the "Land of the Midnight Sun"), and the rest of the country experiences up to 20 hours of daylight per day. Conversely, from late November to late January, the sun never rises above the horizon in the north, and daylight hours are very short in the rest of the country.

So, Kitchen Leo Burnett built an artificial sun at a railway station in Oslo that glows brighter in response to people writing on the internet about the darkness.




(It's an ad for Norwegian Airlines.) Via.

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Typewriters planted in computer shops

EC Comunicação placed typewriters in computer departments to promote Penguin books. Via.

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Leftovers 2010: King Kong's footprints

David & Goliath left huge footprints in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle, to promote the new King Kong 3-D attraction at Universal Studios in Los Angeles.

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Playground swingset turned into clever advertisement for Samsung TVs

Leo Burnett turned a playground swingset into a clever advertisement for Samsung 3D TVs.

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